Brand Journalism
Facebook is getting a lot of publicity lately, and not all good. The Bulldog Reporter’s Daily’Dog features Newsroom Inks vice president of strategic communication Springfield Lewis, and founder Ed Lallo’s article -Facebook: Not the Place For the Public Face Of a Company’s PR Strategy -in PR Opinion and Issues section.
Let’s face it….Facebook is not the place for the public face of a company’s PR Strategy. The conversations being held on the many pages of Facebook are fleeting, have no structure, cannot be directed to a higher level and are not tied to the company’s executive agenda.
Springfield Lewis, the new vice president of strategic communications for Newsroom Ink, knows how to tell an interesting story for clients. That’s because he’s a journalist, a corporate communicator and a student of business – many businesses.
Upon wrapping-up a SXSW panel discussion on brand journalism, NPR’s On The Media co-host Bob Garfield gave an off-the-cuff comment, that in the course of a second, may have inadvertently relabeled “Brand Journalism” as “Semi-Journalism.”
Ed Lallo, founder of Newsroom Ink, is a featured blogger on Social Media Marketing (SMM) Magazine’s website. Lallo addresses the topic of using the online newsroom as the content engine to drive social media.
While compiling information for thier online newsroom study, the Corporate Executive Board’s Communications Executive Council interviewed Ed Lallo, a former partner in The News Group Net and the founder of Newsroom Ink, on the techniques and best practices used in implementing the Imperial Sugar Newsroom.
