The Leader in Business-Recovery Communications

WHAT’S IN YOUR SITUATION ROOM?

It’s No Longer Business as Usual, It’s Turning the Business Around. Newsroom Ink is the only brand-journalism newsroom provider experienced in with strategic storytelling to reaffirm business after disasters.

Newsroom Ink developed the first brand-journalism newsroom staffed by veteran journalists. It partners with clients to develop, protect, build and now rebuild their reputation as well as their brand.

Using a strategic approach we analyze an organizations communication program from 360 degrees so ultimately it engages the organizations wide variety of stakeholders, telling their story with the right message at the right time.

Using creating compelling, strategic narrativestied to the CEO agenda, as well as profiles of experts who own the narrative, a superstructure is created on which a business-on-the-rebound can lay out its path for progress, illustrate it in an orderly fashion and track progress. This is based on a simple formula of:

  1. Stabilize the business.
  2. Fix what’s left standing.
  3. Grow what you’ve still got.

We have experience in creating compelling narratives for organizations recovering from a crisis.

  • After an explosion killed 14 employees and devastated its sugar refinery, Imperial Sugar’s CEO John Sheptor used our newsroom to rally workers, tell the company’s recovery story and advocate industrial safety. It became a respected industry source, cited by analysts and reporters.
  • Suffering significant losses from the BP Deeepwater Horizon oil spill, Ewell Smith, executive director of the Louisiana Seafood Promotion and Marketing Baord, said our newsroom “championed its commitment to commercial fishing and food safety. Credible stories restored consumer confidence and regained business.”

Newsroom Ink provides a company the authoritative voice to: direct the conversation; strengthen reputation; and solidify business.

The Newsroom is the Piston for Your Recovery Story Engine

In today’s world of social media, everyone is now a publisher – often times wallpapering the infinite black hole of the web with cobbled-together copy or posts just to fill space. Nice try, but it can be all glitz and no guts.

Newsroom Ink’s approach is to align the business to create, manage and communicate your content by:

  • Lining it with your strategic agenda.
  • Mapping it to how your operations run.
  • Producing it in ways to maximize the value.

We show you the way to achieve the online reputation your company deserves. Remember, you’ve got to tell it before you can sell it. It’s show, do, see—and believe.

Doing It with Purpose – to Repurpose

The idea is simple: Invent and invest once. Use and profit often. We put your content its proper contextaligned to the dynamic newsroom.

Businesses in need will require:

  • Credible, compelling storyline…
  • Mapped out, with clear mile markers of desired achievement…
  • On a designated path to recovery that can be seen and believed.

Articles are written with a broad view to give your brand a greater voice and reach. We mesh the media – social, mobile and mainstream – extending shelf life and engaging more audiences through integrated news sites … leadership profiles … and business campaigns.

We create a clear line of sight so people see the value in what you do – whether it’s for employees, volunteers, customers, partners, investors or legislators at all levels.

Quite simply, we work to get your news in the room – making links that can get you ink.

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