Brand Journalism
Ragan’s Health Care Communication News has featured an article on the startup of Health News Texas authored by Newsroom Ink’s founder Ed Lallo.
Newsroom Ink announces the launch of a new medical and health news site. HealthNewsTexas.com is designed to give insight into the stories and opinions of healthcare providers, executives, educators, politicians, corporations and humanitarian organizations involved in providing the best possible healthcare for patients in Texas and around the world.
Mike Adams was without question a productive journalist. Covering the Central Basin Municipal Water District in the southeast Los Angeles area, he wrote more than 20 stories over the course of a few months on the water wholesaler for the online news site – News Hawks Review – the bad boys and girls of internet news.
A year ago Intel changed how the chip industry “game” was played when it established the industry’s first dynamic online newsroom staffed by journalists – the Intel Free Press.
Social media networks and platforms give companies and their brands an opportunity to talk directly to the public, bypassing traditional media and PR agencies. The Louisiana Seafood Newsroom is heralded as a successful example of strategic thought leadership.
Marketing, PR and communications departments are facing a crisis in successfully combining all forms of media under a single umbrella. Only a few select companies have successfully integrated Paid, Owned and Earned Media (POEM) under the guidance of one department. A small company faces budget constraints to make paid media meaningful, and in larger companies silos are created for each media that minimizes the optimization across all platforms.
