Tag: Texas Public Relations Associations

When a Crisis Becomes Chronic: Tell a Better Story

When a Crisis Becomes Chronic: Tell a Better Story

by / Newsroom Ink on 11/12/2010

On the evening of February 7, 2008, the new CEO toured the Port Wentworth, Ga refinery;b meeting with employees in the 100-year-old facility. A little after 7 p.m., a series of explosions ripped through the refinery –killing 14 employees, severely injuring others and nearly costing Sheptor his life. The tragic events of that evening set in motion two years of corporate turmoil, which came close to destroying Imperial Sugar.

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