From News Holes to Black Holes
The problem: In a digital world, news holes are black holes – ever-demanding more, fresh content. Feeding the beast is your job.
Slapdash solution: Everyone is now a publisher – often times wallpapering the web with cobbled-together copy just to fill space. Nice try, but it can be all glitz and no guts.
A better approach: Why not align with the business to create, manage and communicate your content? Makes a lot of sense to:
• Line it up with your strategic agenda.
• Map it to how your operations run.
• Produce it in ways to maximize the value.
Doing It with Purpose – to Repurpose
That’s what we do at Newsroom Ink. We put your content – be it paid, owned or earned media – in its proper context. In fact, we do it with purpose to repurpose.
We write stories with a broad view to give your brand a greater voice and reach. We mesh the media – social, mobile and mainstream – extending shelf life and engaging more audiences through integrated news sites … leadership profiles … and business campaigns.
We create a clear line of sight so people see the value in what you do – whether it’s for employees, volunteers, customers, patrons, partners or investors.
Quite simply, we work to get your news in the room – making links that can get you ink.