Dynamic Online Newsrooms: Building Influence in the Digital Era.
Google your company’s name and see what comes up. Do the stories at the top of the search results reflect the business you are running? If not, why not? Maybe it’s because your company has a better story to tell than is being told.
Latest
Recent Photos Available for Media Use.
Brand Journalism
Survey Finds Online Newsrooms Generating Greater Coverage to Wider Audiences
How important have online newsrooms become to working journalists from all media? Findings released in recent TEKgroup 2012 Online Newsroom Survey, confirm a recognized industry trend on the importance of online newsrooms for companies and organizations both large and small.…
- Newsroom Ink Announces Launch of ‘www.HealthNewsTexas.com’
- IABC Chair Adrian Cropley: Newsroom Ink’s “BeHeardAustin.com is Brilliant!”
- The Online Newsroom Puts Media Assets to Work For Companies
- IABC Austin Launches New Worldwide Communication Portal – BeHeardAustin.com
- “Overqualified” a Code for “Too Old” – Organizations Need to Help All Communicators
Crisis Communications
Caught in a PR Wringer, Dallas Based Komen Apologizes to Planned Parenthood and American Public
Seventy-two hours after initially announcing the defunding of Planned Parenthood by the Susan G Komen for the Cure, founder Nancy Briinker issued a statement of apology to the American people and Planned Parenthood Federation of America vowing that funding would not be cut.…
Media
Entrepreneurial Journalists Explore Options at SMU/Dallas Press Club Workshop
Approximately sixty members of the press, journalism academia and students as well as public relation professionals crowded into SMU’s digital communications lab to learn how creative thinking combined with an entrepreneurial spirit can enhance a journalist’s career.…
- Intel’s Free Press Newsroom Founder Bill Calder Takes it to the Next Level
- Intel Free Press Hires Veteran Journalist as Managing Editor
- Repurposing Paid, Earned & Owned Media (POEM) for the Online Newsroom
- Oriella Digital Journalism Study: Journalists Turn Increasingly to Online News Tools
- The Chronicle of Philanthropy: How Great Photos Can Tell a Charity’s Story
Public Relations
The Tom Mattia Tapes: Chapter 3 – Doing the Right Thing
Deserted, dreamily lit streets heavy with the lingering dust from the day, straight off the pages of a Raymond Chandler novel; a bicyclist on the way to an early morning market carrying crates of live poultry piled in a way even a Costco stocker would admire; small quiet streets devoid of autos as far as the eye can see; th…
- The Tom Mattia Tapes: Chapter 2 – Strange Bedfellows
- The Tom Mattia Tapes: Chapter One – The Art of Storytelling Communications
- O’Dwyer Rankings of PR Firms: Ranked Firms Thrive; Small Specialists Can Compete
- Who Defines PR?
- New York Times: Public Relations Defined, After an Energetic Public Discussion
News from PRSA, IABC and Communication Professionals
Ragan’s Health Care News Features Newsroom Ink’s HealthNewsTexas.com
Nightly dinner in the Lallo household is usually served Roman style, comfortably relaxing in the recliner or upon the couch. The casual mood also serves well for conversation about the day’s activities, problems or successes; and for the Lallos, that usually centers on the topic of health care.…
- BeHeardAustin.com: IABC Has John Clemons Number on Speed-Dial – Calling Him as Interim Director
- The Publicity Hound’s Blog: Rethinking the press release: A content marketing & SEO view of a proven tool
- BeHeardAustin.com: New Chapter of Online News Association formed in Austin
- John G. Clemons Takes Over as Interim IABC Executive Director
- Digital Influencers Engage With Public Relations Professionals Through Social Media