Dynamic Online Newsrooms: Building Influence in the Digital Era.
Google your company’s name and see what comes up. Do the stories at the top of the search results reflect the business you are running? If not, why not? Maybe it’s because your company has a better story to tell than is being told.
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Brand Journalism
Newsroom Ink Announces Launch of ‘www.HealthNewsTexas.com’
As a New Year dawns, so does a new news site designed to give insight into the needs, stories, and opinions of healthcare providers, executives, educators, politicians, corporations and humanitarian organizations involved in providing the best possible healthcare for patients in Texas and around the world – HeathNewsTexas…
- IABC Chair Adrian Cropley: Newsroom Ink’s “BeHeardAustin.com is Brilliant!”
- The Online Newsroom Puts Media Assets to Work For Companies
- IABC Austin Launches New Worldwide Communication Portal – BeHeardAustin.com
- “Overqualified” a Code for “Too Old” – Organizations Need to Help All Communicators
- IABC CW Bulletin Article Cites Louisiana Seafood News as Best Practice Media Site
Crisis Communications
LA Times Uncovers Bad Brand Journalism
Mike Adams was without question a productive journalist. Covering the Central Basin Municipal Water District in the southeast Los Angeles area, he wrote more than 20 stories over the course of a few months on the water wholesaler for the online news site - News Hawks Review - the bad boys and girls of internet news. Mike A…
- PRSA’s Reputation Crumbles – Faces Crisis of Integrity
- Online Newsroom Reputation Management vs “Hit and Run” Mismanagement
- Did Burson-Marsteller Kill Brand Journalism with the Facebook Fiasco?
- A Crisis of Perception for The Louisiana Seafood Board
- When a Crisis Becomes Chronic: How Do You Change the Conversation?
Media
Intel’s Free Press Newsroom Founder Bill Calder Takes it to the Next Level
In the movie Moneyball, Oakland Athletics General Manager Billy Beane, played by Brad Pitt, knew that he had to change the perception of how the game of baseball should be played in order for his team to compete against teams with deeper pockets for player salaries. A year ago Intel changed how the chip industry “game” …
- Intel Free Press Hires Veteran Journalist as Managing Editor
- Repurposing Paid, Earned & Owned Media (POEM) for the Online Newsroom
- Oriella Digital Journalism Study: Journalists Turn Increasingly to Online News Tools
- The Chronicle of Philanthropy: How Great Photos Can Tell a Charity’s Story
- Symantec’s Study Confirms Newsroom Ink’s Security Issues With Social Media
Public Relations
Edelman Survey Finds Trust in Government Officials and CEO’s Suffers Severe Worldwide Breakdown
Blame for the financial and political chaos of 2011 landed at the doorstep of government, as trust in that institution fell a record nine points to 43 percent globally, according to the 2012 Edelman Trust Barometer released by global PR firm Edelman.…
- A Texas-size PR Firestorm in the Making, Dr Pepper Kills A Texas Tradition – Dublin DP
- Texas Public Relations Association Dead After More Than 50 Years
- Texas Public Relations Association Finds Dynamic Newsrooms the Right Tool to Advance the Business
- Bulldog Reporter/Business Wire: 2011 Communicators Online Newsroom Survey
- Daily’Dog: Newsroom Ink’s Springfield Lewis on Oriella Digital Journalism Study
News from PRSA, IABC and Communication Professionals
BeHeardAustin.com: New Chapter of Online News Association formed in Austin
A group of local journalism and communication professionals interested in changing the landscape of digital media and technology for the presentation of online news has formed an Austin chapter of the Online News Association (ONA).…
- John G. Clemons Takes Over as Interim IABC Executive Director
- Digital Influencers Engage With Public Relations Professionals Through Social Media
- CMO Council Study Reveals Consumers Want Better Experiences, Deeper Engagement, and More Value From Brands Through Social Media
- PRSA Initiative To Add PR Coursework to MBA Curricula
- O’Dwyer’s: How Meaningful Is Lofty Code of Global PR Alliance?