Tag: measurement

Newsroom Ink’s Strategic Leadership Featured on Daily’Dog

Newsroom Ink’s Strategic Leadership Featured on Daily’Dog

by / Newsroom Ink on 05/26/2011

Newsroom Ink continues to be recognized as the strategic thought leader on the topics of brand journalism and online newsrooms. For the second time in two weeks, Bulldog Reproter’s Daily’Dog has selected a Newsroom Ink post written by Ed Lallo for its PR and Issues Column.

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PR Measurement Doesn’t Lie: It Just Doesn’t Always Tell the Whole Truth

PR Measurement Doesn’t Lie: It Just Doesn’t Always Tell the Whole Truth

by / Newsroom Ink on 04/30/2011

In a recent PRSA seminar on measurement led by Shonali Burke, ABC, attendees were informed that there are two kinds of measurement; bad measurement and good measurement. In reality, careful study of best practices shows that measurement numbers are never intended to tell the whole story – only a specific part over a specified period of time.

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