Tag: Corporate Journalism

Harder Working Journalists Are Turn to Online Newsrooms

Harder Working Journalists Are Turn to Online Newsrooms

by / Newsroom Ink on 08/08/2016

Journalists are working harder, faster and longer to produce more content in both traditional media and the online environment of hits and clicks. But more doesn’t always mean better.

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Newsroom Ink: The Perfect Communication Partner

Newsroom Ink: The Perfect Communication Partner

by / Newsroom Ink on 07/01/2016

The dynamic newsroom – versus a repository of news releases – is a “must have” tool for top-notched PR and Ad agencies to tie-in the mission of directing the conversation around the brand of the client company; all for the price of issuing a news release a day on BusinessWire or PR Newswire.

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Facebook – Not the Public Place for Company’s PR Face

Facebook – Not the Public Place for Company’s PR Face

by / Newsroom Ink on 07/07/2011

Let’s face it….Facebook is not the place for the public face of a company’s PR Strategy. The conversations being held on the many pages of Facebook are fleeting, have no structure, cannot be directed to a higher level and are not tied to the company’s executive agenda.

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Renaming Brand Journalism: Is “Semi-Journalism” Really Journalism?

Renaming Brand Journalism: Is “Semi-Journalism” Really Journalism?

by / Newsroom Ink on 04/09/2011

Upon wrapping-up a SXSW panel discussion on brand journalism, NPR’s On The Media co-host Bob Garfield gave an off-the-cuff comment, that in the course of a second, may have inadvertently relabeled “Brand Journalism” as “Semi-Journalism.”

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Intel’s Free Press’s Bill Calder Discusses Online Newsrooms

Intel’s Free Press’s Bill Calder Discusses Online Newsrooms

by / Newsroom Ink on 11/09/2010

A recent Wall Street Journal Digits blog by Don Clark, Intel Establishes Its Own Free Press, led to an in-depth discussion of online newsrooms between Newsroom Ink’s founder Ed Lallo and Bill Calder, managing editor of Intel’s Free Press.

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