Tag: Be Heard Austin
For communicators, a world that’s gone digital poses as many problems as it does promise. “In the rush to communicate, people sometimes substitute speed for substance,” says Springfield Lewis, vice president of communications for Newsroom Ink. “They think because it’s digital it’s done. That’s not always the case.
At the recent IABC World Conference in Chicago, communicators agreed that credible content – aligned with the business agenda – is essential to tell an organization’s story well. Lallo and Lewis will talk about the need for communications functions to become content engines that drive business.
“I see communications as being an umbrella,” said Chris Sorek, “It’s an umbrella that a lot of things fit under; from investor relations, to stakeholder relations, to advertising, to marketing – communications is all of that.“
Content is the new king of communications for a company and it’s brand in the digital era. Whether for a mobile app, a company website or an online newsroom; communicating relevant, trustworthy and timely digital information to a wide variety of both internal and external audiences has become 24/7.
Deserted, dreamily lit streets heavy with the lingering dust from the day, straight off the pages of a Raymond Chandler novel; a bicyclist on the way to an early morning market carrying crates of live poultry piled in a way even a Costco stocker would admire; small quiet streets devoid of autos as far as the eye can see; those are the memories of China 20-years past for Tom Mattia, the new chairman of Edelman China.
Publicizing its overall size for 42 years and the extent of its 12 special practice areas has been a factor in the growth of Edelman Public Relations. The PR firm led all others in 11 of the 12 PR specialties tracked since 1990 by O’Dwyer rankings of PR firms, often by tens of millions of dollars.
PRSA’s effort to redefine public relations, has yet to find solid ground. In the New York Times article by Stuart Elliot, the article’s lead contains the term that many journalists use to define PR – “spin doctors“.
Nightly dinner in the Lallo household is usually served Roman style, comfortably relaxing in the recliner or upon the couch. The casual mood also serves well for conversation about the day’s activities, problems or successes; and for the Lallos, that usually centers on the topic of health care.
John Gregory Clemons, ABC, APR, is once again sitting in a familiar surroundings, this time as interim executive director of IABC.
More than 70 percent of online media journalists and other content contributors now interact with public relations professionals through popular social media sites such as Twitter and Facebook, according to a 2011 survey of North American online media conducted by Cision and Syracuse University’s S.I. Newhouse School of Public Communications.
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