Tag: storytelling

Tom Mattia – The Art of Storytelling Communications

Tom Mattia – The Art of Storytelling Communications

by / Newsroom Ink on 08/01/2016

Tom Mattia, former Global Head of Communications for Coke and EDS and Chief Communications Officer at Yale University, sat down with Newsroom Ink’s CEO Ed Lallo to discuss public relations and communications.

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Newsroom Ink’s Lallo & Lewis to Present at IABC Conference

Newsroom Ink’s Lallo & Lewis to Present at IABC Conference

by / Newsroom Ink on 08/07/2012

The power of mapping content to the business through strategic storytelling will be presented by Newsroom Ink’s Ed Lallo and Springfield Lewis at the IABC Southern Region Conference held in Charleston, S.C..

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Tom Mattia – Do the Right Thing

Tom Mattia – Do the Right Thing

by / Newsroom Ink on 05/09/2012

Tom Mattia, former Global Head of Communications for Coke and EDS and Chief Communications Officer at Yale University, sat down with Newsroom Ink’s Ed Lallo to discuss public relations and communications.

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Tom Mattia – Strange Bedfellows

Tom Mattia – Strange Bedfellows

by / Newsroom Ink on 04/30/2012

Tom Mattia, former Global Head of Communications for Coke and EDS and Chief Communications Officer at Yale University, sat down with Newsroom Ink’s CEO Ed Lallo to discuss public relations and communications.

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Texas Public Relations Finds Dynamic Newsrooms the Right Tool

Texas Public Relations Finds Dynamic Newsrooms the Right Tool

by / Newsroom Ink on 12/04/2011

You’ve probably seen M.C. Escher’s drawing, “Metamorphosis.” In it, leapin’ lizards are transformed from buzzin’ bees to fish to birds, then a cityscape – and finally, a chess board. Escher unites seemingly unrelated things into a stunning, symmetrical illustration.

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