Tag: Springfield Lewis
At first glance, there’s no doubt the annual report produced by Newsroom Ink for the Louisiana Seafood Promotion and Marketing Board looks strikingly different from the usual fare.
For communicators, a world that’s gone digital poses as many problems as it does promise. For many producing fresh, credible content is at the core of this digital dilemma. It’s the job of corporate staffs, PR agencies and journalists alike to feed the beast – and they need help now.
The power of mapping content to the business through strategic storytelling will be presented by Newsroom Ink’s Ed Lallo and Springfield Lewis at the IABC Southern Region Conference held in Charleston, S.C..
You’ve probably seen M.C. Escher’s drawing, “Metamorphosis.” In it, leapin’ lizards are transformed from buzzin’ bees to fish to birds, then a cityscape – and finally, a chess board. Escher unites seemingly unrelated things into a stunning, symmetrical illustration.
For communication jobseekers, the term “overqualified” is often nothing more than corporate code for “too old.” No secrets or surprises here for the 50+ – and for even those younger.
Marketing, PR and communications departments are facing a crisis in successfully combining all forms of media under a single umbrella. Only a few select companies have successfully integrated Paid, Owned and Earned Media (POEM) under the guidance of one department. A small company faces budget constraints to make paid media meaningful, and in larger companies silos are created for each media that minimizes the optimization across all platforms.
