Tag: SEO
Just a half decade ago, the cutting-edge in online PR was considered to be publishing an email address or an online form for media requests. We now know that journalists, investors and consumers research your company on the search engines long before they consider contacting anyone directly for information.
In the dawn of the digital social media era, PR hacks and flacks worked with computer programmers to devise an algorithm that would drive reputation-damaging stories deep into search engine archives. Using “fake” websites equipped with often-nonsensical SEO posts, damaging articles were targeted.
