Tag: online newsrooms
In the dawn of the digital social media era, PR hacks and flacks worked with computer programmers to devise an algorithm that would drive reputation-damaging stories deep into search engine archives. Using “fake” websites equipped with often-nonsensical SEO posts, damaging articles were targeted.
Facebook is getting a lot of publicity lately, and not all good. The Bulldog Reporter’s Daily’Dog features Newsroom Inks vice president of strategic communication Springfield Lewis, and founder Ed Lallo’s article -Facebook: Not the Place For the Public Face Of a Company’s PR Strategy -in PR Opinion and Issues section.
Let’s face it….Facebook is not the place for the public face of a company’s PR Strategy. The conversations being held on the many pages of Facebook are fleeting, have no structure, cannot be directed to a higher level and are not tied to the company’s executive agenda.
Springfield Lewis, the new vice president of strategic communications for Newsroom Ink, knows how to tell an interesting story for clients. That’s because he’s a journalist, a corporate communicator and a student of business – many businesses.
Ed Lallo, founder of Newsroom Ink, is a featured blogger on Social Media Marketing (SMM) Magazine’s website. Lallo addresses the topic of using the online newsroom as the content engine to drive social media.
by Newsroom Ink staff In an open letter of recognition, John Sheptor, Chief Executive Officer and President of Sugarland, TX based Imperial Sugar, praised the work of Newsroom Ink’s journalists (formerly The News Group Net) on developing and staffing the Imperial Sugar Newsroom. “Imperial Sugar Company’s online newsroom has been instrumental in the company’s […]
