Tag: Newsroom Ink
In a recent PRSA seminar on measurement led by Shonali Burke, ABC, attendees were informed that there are two kinds of measurement; bad measurement and good measurement. In reality, careful study of best practices shows that measurement numbers are never intended to tell the whole story – only a specific part over a specified period of time.
Upon wrapping-up a SXSW panel discussion on brand journalism, NPR’s On The Media co-host Bob Garfield gave an off-the-cuff comment, that in the course of a second, may have inadvertently relabeled “Brand Journalism” as “Semi-Journalism.”
Ed Lallo, founder of Newsroom Ink, is a featured blogger on Social Media Marketing (SMM) Magazine’s website. Lallo addresses the topic of using the online newsroom as the content engine to drive social media.
While compiling information for thier online newsroom study, the Corporate Executive Board’s Communications Executive Council interviewed Ed Lallo, a former partner in The News Group Net and the founder of Newsroom Ink, on the techniques and best practices used in implementing the Imperial Sugar Newsroom.
On the evening of February 7, 2008, the new CEO toured the Port Wentworth, Ga refinery;b meeting with employees in the 100-year-old facility. A little after 7 p.m., a series of explosions ripped through the refinery –killing 14 employees, severely injuring others and nearly costing Sheptor his life. The tragic events of that evening set in motion two years of corporate turmoil, which came close to destroying Imperial Sugar.
A recent Wall Street Journal Digits blog by Don Clark, Intel Establishes Its Own Free Press, led to an in-depth discussion of online newsrooms between Newsroom Ink’s founder Ed Lallo and Bill Calder, managing editor of Intel’s Free Press.
