Tag: Newsroom Ink

IABC Dallas Announces Newsroom Ink  Winner For Seafood News

IABC Dallas Announces Newsroom Ink Winner For Seafood News

by / Newsroom Ink on 09/26/2011

In a challenging economy “communication ills” seem to be growing daily, successful communicators rise to the challenge to create solutions to ease the pain. IABC Dallas, has announced that Newsroom Ink’s Ed Lallo will receive either a Bronze Quill or Award of Merit for the successful establishment of LouisianaSeafoodNews.com as a crisis communications tool during the BP disaster in the Gulf of Mexico.

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IABC Cites Louisiana Seafood News as Best Practice Media Site

IABC Cites Louisiana Seafood News as Best Practice Media Site

by / Newsroom Ink on 09/12/2011

Social media networks and platforms give companies and their brands an opportunity to talk directly to the public, bypassing traditional media and PR agencies. The Louisiana Seafood Newsroom is heralded as a successful example of strategic thought leadership.

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Repurposing Paid, Earned & Owned Media

Repurposing Paid, Earned & Owned Media

by / Newsroom Ink on 09/07/2011

Marketing, PR and communications departments are facing a crisis in successfully combining all forms of media under a single umbrella. Only a few select companies have successfully integrated Paid, Owned and Earned Media (POEM) under the guidance of one department. A small company faces budget constraints to make paid media meaningful, and in larger companies silos are created for each media that minimizes the optimization across all platforms.

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Daily’Dog:  Newsroom Ink Oriella Digital Journalism Study

Daily’Dog: Newsroom Ink Oriella Digital Journalism Study

by / Newsroom Ink on 08/26/2011

Analysis by Springfield Lewis, Newsroom Ink’s VP of Strategic Communication, of the recently released Oriella Digital Journalism Study is featured on today’s Bulldog Reporter’s Daily’Dog. The study concluded that PR is best suited to “own” digital media, shows an increasing trend by worldwide journalist to use online news tools.

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Journalists Turn to Online News Tools

Journalists Turn to Online News Tools

by / Newsroom Ink on 08/12/2011

Oriella Digital Journalism Study finds journalists are turning increasingly to online tools. Brands wishing to stand out must communicate their stories and messages effectively to their own digital followings, as well as complementing conventional written collateral with visuals, videos and opinion-led content which journalists can re-publish.

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Reputation Management vs “Hit and Run” Mismanagement

Reputation Management vs “Hit and Run” Mismanagement

by / Newsroom Ink on 08/03/2011

In the dawn of the digital social media era, PR hacks and flacks worked with computer programmers to devise an algorithm that would drive reputation-damaging stories deep into search engine archives. Using “fake” websites equipped with often-nonsensical SEO posts, damaging articles were targeted.

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