Tag: Newsroom Ink
The power of mapping content to the business through strategic storytelling will be presented by Newsroom Ink’s Ed Lallo and Springfield Lewis at the IABC Southern Region Conference held in Charleston, S.C..
Content is the new king of communications for a company and it’s brand in the digital era.
Tom Mattia, former Global Head of Communications for Coke and EDS and Chief Communications Officer at Yale University, sat down with Newsroom Ink’s Ed Lallo to discuss public relations and communications.
Tom Mattia, former Global Head of Communications for Coke and EDS and Chief Communications Officer at Yale University, sat down with Newsroom Ink’s CEO Ed Lallo to discuss public relations and communications.
It has become like a game that no one can win – who can define the un-definable. What is the new definition of public relations? – who can define the un-definable. What is the new definition of public relations?
For Southern Methodist University (SMU) digital journalism professor Jake Batsell the definition of a PR professional in the 21st century is similar to a journalist’s roll of “connecting people to knowledge.”
Approximately sixty members of the press, journalism academia and students as well as public relation professionals crowded into SMU’s digital communications lab to learn how creative thinking combined with an entrepreneurial spirit can enhance a journalist’s career.
