Tag: Newsroom Ink
The political online newsroom is not a tool for every campaign, only those that want to win. It could prove to be “the” instrumental factor in deciding a political race.
Journalists are working harder, faster and longer to produce more content in both traditional media and the online environment of hits and clicks. But more doesn’t always mean better.
Tom Mattia, former Global Head of Communications for Coke and EDS and Chief Communications Officer at Yale University, sat down with Newsroom Ink’s CEO Ed Lallo to discuss public relations and communications.
Click on the corporate link for most executives. What do you come up with? More often than not, it’s a short bio and head shot – offering the perfunctory and staid, one-dimensional profile.
Now, imagine a sharp, online news magazine format featuring executive viewpoints, media stories, FORTUNE 500 photography and video interviews that bring an executive’s brand to life. Everything the executive wants you to know about his or her personal brand is there – all in one place.
The Gulf Seafood Newsroom (GulfSeafoodNews.com), created and staffed by Newsroom Ink, played an integral role in securing a $2.25 million grant for the Gulf Seafood Institute (GSI). The National Fish and Wildlife Foundation (NFWF) grant will finance approximately 350 federally-permitted charter boat vessels in the Gulf of Mexico to enter a pilot program administered by CLS America.
Continuing to give industries and organizations a greater voice and web presence, Newsroom Ink has launched and staffs a news site for the newly established Gulf Seafood Institute.
