Tag: news strategies
The political online newsroom is not a tool for every campaign, only those that want to win. It could prove to be “the” instrumental factor in deciding a political race.
Journalists are working harder, faster and longer to produce more content in both traditional media and the online environment of hits and clicks. But more doesn’t always mean better.
Oriella Digital Journalism Study finds journalists are turning increasingly to online tools. Brands wishing to stand out must communicate their stories and messages effectively to their own digital followings, as well as complementing conventional written collateral with visuals, videos and opinion-led content which journalists can re-publish.
Let’s face it….Facebook is not the place for the public face of a company’s PR Strategy. The conversations being held on the many pages of Facebook are fleeting, have no structure, cannot be directed to a higher level and are not tied to the company’s executive agenda.
Springfield Lewis, the new vice president of strategic communications for Newsroom Ink, knows how to tell an interesting story for clients. That’s because he’s a journalist, a corporate communicator and a student of business – many businesses.
Newsroom Ink continues to be recognized as the strategic thought leader on the topics of brand journalism and online newsrooms. For the second time in two weeks, Bulldog Reproter’s Daily’Dog has selected a Newsroom Ink post written by Ed Lallo for its PR and Issues Column.
