Tag: journalism

Journalists Decide Who Defines PR

Journalists Decide Who Defines PR

by / Newsroom Ink on 03/12/2012

It has become like a game that no one can win – who can define the un-definable. What is the new definition of public relations? – who can define the un-definable. What is the new definition of public relations?

For Southern Methodist University (SMU) digital journalism professor Jake Batsell the definition of a PR professional in the 21st century is similar to a journalist’s roll of “connecting people to knowledge.”

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LA Times Uncovers Bad Brand Journalism

LA Times Uncovers Bad Brand Journalism

by / Newsroom Ink on 11/26/2011

Mike Adams was without question a productive journalist. Covering the Central Basin Municipal Water District in the southeast Los Angeles area, he wrote more than 20 stories over the course of a few months on the water wholesaler for the online news site – News Hawks Review – the bad boys and girls of internet news.

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Journalists Turn to Online News Tools

Journalists Turn to Online News Tools

by / Newsroom Ink on 08/12/2011

Oriella Digital Journalism Study finds journalists are turning increasingly to online tools. Brands wishing to stand out must communicate their stories and messages effectively to their own digital followings, as well as complementing conventional written collateral with visuals, videos and opinion-led content which journalists can re-publish.

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Intel’s Free Press’s Bill Calder Discusses Online Newsrooms

Intel’s Free Press’s Bill Calder Discusses Online Newsrooms

by / Newsroom Ink on 11/09/2010

A recent Wall Street Journal Digits blog by Don Clark, Intel Establishes Its Own Free Press, led to an in-depth discussion of online newsrooms between Newsroom Ink’s founder Ed Lallo and Bill Calder, managing editor of Intel’s Free Press.

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