Tag: Jake Batsell

It has become like a game that no one can win – who can define the un-definable. What is the new definition of public relations? – who can define the un-definable. What is the new definition of public relations?

For Southern Methodist University (SMU) digital journalism professor Jake Batsell the definition of a PR professional in the 21st century is similar to a journalist’s roll of “connecting people to knowledge.”