Tag: IABC

Newsroom Ink’s Lallo and Lewis To Present at IABC Heritage Region

Newsroom Ink’s Lallo and Lewis To Present at IABC Heritage Region

by / Newsroom Ink on 06/13/2013

The eighth annual Heritage Regional Conference is being held in Indianapolis. The event features recognized leaders in business communications, including Newsroom Ink CEO and founder Ed Lallo and Springfield Lewis, vice president for this corporate storytelling agency.

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Feeding the Beast, Creating Content That Matters

Feeding the Beast, Creating Content That Matters

by / Newsroom Ink on 08/16/2012

For communicators, a world that’s gone digital poses as many problems as it does promise. For many producing fresh, credible content is at the core of this digital dilemma. It’s the job of corporate staffs, PR agencies and journalists alike to feed the beast – and they need help now.

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Newsroom Ink’s Lallo & Lewis to Present at IABC Conference

Newsroom Ink’s Lallo & Lewis to Present at IABC Conference

by / Newsroom Ink on 08/07/2012

The power of mapping content to the business through strategic storytelling will be presented by Newsroom Ink’s Ed Lallo and Springfield Lewis at the IABC Southern Region Conference held in Charleston, S.C..

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LA Times Uncovers Bad Brand Journalism

LA Times Uncovers Bad Brand Journalism

by / Newsroom Ink on 11/26/2011

Mike Adams was without question a productive journalist. Covering the Central Basin Municipal Water District in the southeast Los Angeles area, he wrote more than 20 stories over the course of a few months on the water wholesaler for the online news site – News Hawks Review – the bad boys and girls of internet news.

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“Overqualified” Code for “Too Old”

“Overqualified” Code for “Too Old”

by / Newsroom Ink on 09/30/2011

For communication jobseekers, the term “overqualified” is often nothing more than corporate code for “too old.” No secrets or surprises here for the 50+ – and for even those younger.

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IABC Cites Louisiana Seafood News as Best Practice Media Site

IABC Cites Louisiana Seafood News as Best Practice Media Site

by / Newsroom Ink on 09/12/2011

Social media networks and platforms give companies and their brands an opportunity to talk directly to the public, bypassing traditional media and PR agencies. The Louisiana Seafood Newsroom is heralded as a successful example of strategic thought leadership.

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