Tag: Ewell Smith
Click on the corporate link for most executives. What do you come up with? More often than not, it’s a short bio and head shot – offering the perfunctory and staid, one-dimensional profile.
Now, imagine a sharp, online news magazine format featuring executive viewpoints, media stories, FORTUNE 500 photography and video interviews that bring an executive’s brand to life. Everything the executive wants you to know about his or her personal brand is there – all in one place.
As an expert in brand journalism, Newsroom Ink believes in giving clients good value for their communications investment. For the Louisiana Seafood Promotion and Marketing Board, the effort also included the effective communications tools needed to secure an additional $50,000 in funding from BP for LouisinaSeafoodNews.com.
Hard-won experience has taught Ewell Smith one thing: You can never be too ready to manage a crisis and communicate about it.
In a challenging economy “communication ills” seem to be growing daily, successful communicators rise to the challenge to create solutions to ease the pain. IABC Dallas, has announced that Newsroom Ink’s Ed Lallo will receive either a Bronze Quill or Award of Merit for the successful establishment of LouisianaSeafoodNews.com as a crisis communications tool during the BP disaster in the Gulf of Mexico.
Social media networks and platforms give companies and their brands an opportunity to talk directly to the public, bypassing traditional media and PR agencies. The Louisiana Seafood Newsroom is heralded as a successful example of strategic thought leadership.
