Tag: Dallas Morning News
It has become like a game that no one can win – who can define the un-definable. What is the new definition of public relations? – who can define the un-definable. What is the new definition of public relations?
For Southern Methodist University (SMU) digital journalism professor Jake Batsell the definition of a PR professional in the 21st century is similar to a journalist’s roll of “connecting people to knowledge.”
Approximately sixty members of the press, journalism academia and students as well as public relation professionals crowded into SMU’s digital communications lab to learn how creative thinking combined with an entrepreneurial spirit can enhance a journalist’s career.
