Tag: crisis communications
Hard-won experience has taught Ewell Smith one thing: You can never be too ready to manage a crisis and communicate about it.
In a challenging economy “communication ills” seem to be growing daily, successful communicators rise to the challenge to create solutions to ease the pain. IABC Dallas, has announced that Newsroom Ink’s Ed Lallo will receive either a Bronze Quill or Award of Merit for the successful establishment of LouisianaSeafoodNews.com as a crisis communications tool during the BP disaster in the Gulf of Mexico.
In the dawn of the digital social media era, PR hacks and flacks worked with computer programmers to devise an algorithm that would drive reputation-damaging stories deep into search engine archives. Using “fake” websites equipped with often-nonsensical SEO posts, damaging articles were targeted.
Let’s face it….Facebook is not the place for the public face of a company’s PR Strategy. The conversations being held on the many pages of Facebook are fleeting, have no structure, cannot be directed to a higher level and are not tied to the company’s executive agenda.
