Tag: corporate agenda

Reputation Management vs “Hit and Run” Mismanagement

Reputation Management vs “Hit and Run” Mismanagement

by / Newsroom Ink on 08/03/2011

In the dawn of the digital social media era, PR hacks and flacks worked with computer programmers to devise an algorithm that would drive reputation-damaging stories deep into search engine archives. Using “fake” websites equipped with often-nonsensical SEO posts, damaging articles were targeted.

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