Tag: content
For communicators, a world that’s gone digital poses as many problems as it does promise. For many producing fresh, credible content is at the core of this digital dilemma. It’s the job of corporate staffs, PR agencies and journalists alike to feed the beast – and they need help now.
The power of mapping content to the business through strategic storytelling will be presented by Newsroom Ink’s Ed Lallo and Springfield Lewis at the IABC Southern Region Conference held in Charleston, S.C..
Content is the new king of communications for a company and it’s brand in the digital era.
You’ve probably seen M.C. Escher’s drawing, “Metamorphosis.” In it, leapin’ lizards are transformed from buzzin’ bees to fish to birds, then a cityscape – and finally, a chess board. Escher unites seemingly unrelated things into a stunning, symmetrical illustration.
