Tag: Brand Journalism
While compiling information for thier online newsroom study, the Corporate Executive Board’s Communications Executive Council interviewed Ed Lallo, a former partner in The News Group Net and the founder of Newsroom Ink, on the techniques and best practices used in implementing the Imperial Sugar Newsroom.
A recent Wall Street Journal Digits blog by Don Clark, Intel Establishes Its Own Free Press, led to an in-depth discussion of online newsrooms between Newsroom Ink’s founder Ed Lallo and Bill Calder, managing editor of Intel’s Free Press.
by Newsroom Ink staff In an open letter of recognition, John Sheptor, Chief Executive Officer and President of Sugarland, TX based Imperial Sugar, praised the work of Newsroom Ink’s journalists (formerly The News Group Net) on developing and staffing the Imperial Sugar Newsroom. “Imperial Sugar Company’s online newsroom has been instrumental in the company’s […]
