Tag: Brand Journalism
The political online newsroom is not a tool for every campaign, only those that want to win. It could prove to be “the” instrumental factor in deciding a political race.
Journalists are working harder, faster and longer to produce more content in both traditional media and the online environment of hits and clicks. But more doesn’t always mean better.
As an expert in brand journalism, Newsroom Ink believes in giving clients good value for their communications investment. For the Louisiana Seafood Promotion and Marketing Board, the effort also included the effective communications tools needed to secure an additional $50,000 in funding from BP for LouisinaSeafoodNews.com.
At first glance, there’s no doubt the annual report produced by Newsroom Ink for the Louisiana Seafood Promotion and Marketing Board looks strikingly different from the usual fare.
For communicators, a world that’s gone digital poses as many problems as it does promise. For many producing fresh, credible content is at the core of this digital dilemma. It’s the job of corporate staffs, PR agencies and journalists alike to feed the beast – and they need help now.
A year ago Intel changed how the chip industry “game” was played when it established the industry’s first dynamic online newsroom staffed by journalists – the Intel Free Press.
