Archive for February, 2011
Case Study: Imperial Sugar Newsroom – Having a Better Story to Tell while Improving “Google-ability”
Thirteen months after the plant explosion, if you were a journalist, industry analyst, investor or just curious and running a Google search on Imperial Sugar, it was not a pretty picture – media stories about a company in crisis had stalled on the dominant first pages of all search engines. The stories of explosion, fire and death – along with serious monetary and raw sugar supply troubles – all bubbled to the lead.
Alligator, crawfish, shrimp and oysters are just a few of the industries that comprise Louisiana seafood; a $2.4 billion industry employing more than 27,000 in the bayou state. When the first news flash crossed the wires of a BP oil rig explosion in the Gulf of Mexico, Ewell Smith, director of the Louisiana Seafood Promotion […]
Ed Lallo, founder of Newsroom Ink, is a featured blogger on Social Media Marketing (SMM) Magazine’s website. Lallo addresses the topic of using the online newsroom as the content engine to drive social media.
