Public Relations
Tom Mattia, former Global Head of Communications for Coke and EDS and Chief Communications Officer at Yale University, sat down with Newsroom Ink’s CEO Ed Lallo to discuss public relations and communications.
It has become like a game that no one can win – who can define the un-definable. What is the new definition of public relations? – who can define the un-definable. What is the new definition of public relations?
For Southern Methodist University (SMU) digital journalism professor Jake Batsell the definition of a PR professional in the 21st century is similar to a journalist’s roll of “connecting people to knowledge.”
You’ve probably seen M.C. Escher’s drawing, “Metamorphosis.” In it, leapin’ lizards are transformed from buzzin’ bees to fish to birds, then a cityscape – and finally, a chess board. Escher unites seemingly unrelated things into a stunning, symmetrical illustration.
In a recent PRSA seminar on measurement led by Shonali Burke, ABC, attendees were informed that there are two kinds of measurement; bad measurement and good measurement. In reality, careful study of best practices shows that measurement numbers are never intended to tell the whole story – only a specific part over a specified period of time.
Case Study: Imperial Sugar Newsroom – Having a Better Story to Tell while Improving “Google-ability”
Thirteen months after the plant explosion, if you were a journalist, industry analyst, investor or just curious and running a Google search on Imperial Sugar, it was not a pretty picture – media stories about a company in crisis had stalled on the dominant first pages of all search engines. The stories of explosion, fire and death – along with serious monetary and raw sugar supply troubles – all bubbled to the lead.
Alligator, crawfish, shrimp and oysters are just a few of the industries that comprise Louisiana seafood; a $2.4 billion industry employing more than 27,000 in the bayou state. When the first news flash crossed the wires of a BP oil rig explosion in the Gulf of Mexico, Ewell Smith, director of the Louisiana Seafood Promotion […]
