Media
Journalists are working harder, faster and longer to produce more content in both traditional media and the online environment of hits and clicks. But more doesn’t always mean better.
Oriella Digital Journalism Study finds journalists are turning increasingly to online tools. Brands wishing to stand out must communicate their stories and messages effectively to their own digital followings, as well as complementing conventional written collateral with visuals, videos and opinion-led content which journalists can re-publish.
Recent findings have revealed the pervasive spread of social media within companies, and both the companies and their IT departments have good reason to be worried about potential risks. A company experiences an average of nine social media incidents a year, such as employees publicly posting confidential information. More than 90 percent of these companies suffer negative consequences that include damage to their reputations, loss of customer trust, data loss and lost revenue.
