Communications
Click on the corporate link for most executives. What do you come up with? More often than not, it’s a short bio and head shot – offering the perfunctory and staid, one-dimensional profile.
Now, imagine a sharp, online news magazine format featuring executive viewpoints, media stories, FORTUNE 500 photography and video interviews that bring an executive’s brand to life. Everything the executive wants you to know about his or her personal brand is there – all in one place.
As an expert in brand journalism, Newsroom Ink believes in giving clients good value for their communications investment. For the Louisiana Seafood Promotion and Marketing Board, the effort also included the effective communications tools needed to secure an additional $50,000 in funding from BP for LouisinaSeafoodNews.com.
The eighth annual Heritage Regional Conference is being held in Indianapolis. The event features recognized leaders in business communications, including Newsroom Ink CEO and founder Ed Lallo and Springfield Lewis, vice president for this corporate storytelling agency.
Hard-won experience has taught Ewell Smith one thing: You can never be too ready to manage a crisis and communicate about it.
At first glance, there’s no doubt the annual report produced by Newsroom Ink for the Louisiana Seafood Promotion and Marketing Board looks strikingly different from the usual fare.
Headed for Montreal, and within 30 miles of the Canadian border, Ewell Smith, Louisiana Seafood’s executive director, reached out to Newsroom Ink for help.
