Ed
Mike Adams was without question a productive journalist. Covering the Central Basin Municipal Water District in the southeast Los Angeles area, he wrote more than 20 stories over the course of a few months on the water wholesaler for the online news site – News Hawks Review – the bad boys and girls of internet news.
Just a half decade ago, the cutting-edge in online PR was considered to be publishing an email address or an online form for media requests. We now know that journalists, investors and consumers research your company on the search engines long before they consider contacting anyone directly for information.
A year ago Intel changed how the chip industry “game” was played when it established the industry’s first dynamic online newsroom staffed by journalists – the Intel Free Press.
For communication jobseekers, the term “overqualified” is often nothing more than corporate code for “too old.” No secrets or surprises here for the 50+ – and for even those younger.
In a challenging economy “communication ills” seem to be growing daily, successful communicators rise to the challenge to create solutions to ease the pain. IABC Dallas, has announced that Newsroom Ink’s Ed Lallo will receive either a Bronze Quill or Award of Merit for the successful establishment of LouisianaSeafoodNews.com as a crisis communications tool during the BP disaster in the Gulf of Mexico.
Social media networks and platforms give companies and their brands an opportunity to talk directly to the public, bypassing traditional media and PR agencies. The Louisiana Seafood Newsroom is heralded as a successful example of strategic thought leadership.
