Tag: Springfield Lewis

Newsroom Ink Expands Annual Report Boundaries – Makes Splash for Louisiana Seafood

Newsroom Ink Expands Annual Report Boundaries – Makes Splash for Louisiana Seafood

by / Newsroom Ink on 02/13/2013

At first glance, there’s no doubt the annual report produced by Newsroom Ink for the Louisiana Seafood Promotion and Marketing Board looks strikingly different from the usual fare.

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Feeding the Beast, Creating Content That Matters

Feeding the Beast, Creating Content That Matters

by / Newsroom Ink on 08/16/2012

For communicators, a world that’s gone digital poses as many problems as it does promise. For many producing fresh, credible content is at the core of this digital dilemma. It’s the job of corporate staffs, PR agencies and journalists alike to feed the beast – and they need help now.

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Newsroom Ink’s Lallo & Lewis to Present at IABC Conference

Newsroom Ink’s Lallo & Lewis to Present at IABC Conference

by / Newsroom Ink on 08/07/2012

The power of mapping content to the business through strategic storytelling will be presented by Newsroom Ink’s Ed Lallo and Springfield Lewis at the IABC Southern Region Conference held in Charleston, S.C..

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Texas Public Relations Finds Dynamic Newsrooms the Right Tool

Texas Public Relations Finds Dynamic Newsrooms the Right Tool

by / Newsroom Ink on 12/04/2011

You’ve probably seen M.C. Escher’s drawing, “Metamorphosis.” In it, leapin’ lizards are transformed from buzzin’ bees to fish to birds, then a cityscape – and finally, a chess board. Escher unites seemingly unrelated things into a stunning, symmetrical illustration.

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“Overqualified” Code for “Too Old”

“Overqualified” Code for “Too Old”

by / Newsroom Ink on 09/30/2011

For communication jobseekers, the term “overqualified” is often nothing more than corporate code for “too old.” No secrets or surprises here for the 50+ – and for even those younger.

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Repurposing Paid, Earned & Owned Media

Repurposing Paid, Earned & Owned Media

by / Newsroom Ink on 09/07/2011

Marketing, PR and communications departments are facing a crisis in successfully combining all forms of media under a single umbrella. Only a few select companies have successfully integrated Paid, Owned and Earned Media (POEM) under the guidance of one department. A small company faces budget constraints to make paid media meaningful, and in larger companies silos are created for each media that minimizes the optimization across all platforms.

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