Tag: Springfield Lewis
At first glance, there’s no doubt the annual report produced by Newsroom Ink for the Louisiana Seafood Promotion and Marketing Board looks strikingly different from the usual fare.
For communicators, a world that’s gone digital poses as many problems as it does promise. “In the rush to communicate, people sometimes substitute speed for substance,” says Springfield Lewis, vice president of communications for Newsroom Ink. “They think because it’s digital it’s done. That’s not always the case.
At the recent IABC World Conference in Chicago, communicators agreed that credible content – aligned with the business agenda – is essential to tell an organization’s story well. Lallo and Lewis will talk about the need for communications functions to become content engines that drive business.
Springfield Lewis, a recognized expert in business communications for FORTUNE 100 companies and other organizations, will discuss how storytelling when tied to a business agenda, brings out the best in an organization, strengthening relationships with employees, customers, investors and reporters at the 2012 Emerging Tech Conference being held at the Grapevine Convention Center on June 23rd and 24th.
You’ve probably seen M.C. Escher’s drawing, “Metamorphosis.” In it, leapin’ lizards are transformed from buzzin’ bees to fish to birds, then a cityscape – and finally, a chess board. Escher unites seemingly unrelated things into a stunning, symmetrical illustration.
The national organization that sponsors seminars, speakers, publications and webinars on the topic of crisis communications has failed to place trust in its own “best practices.” For years PRSA has had a long running disagreement that has tested their relationship with veteran reporter Jack O’Dwyer.
The use of online newsrooms has skyrocketed over recent years due to the increasing use of Internet research by journalists, bloggers, consumers, employees, investors and other influencers according to the 2011 Communicators Online Newsroom Practices Executive Summary conducted by the Bulldog Reporter and Business Wire.
This is not the time to send a generation of experienced communicators packing. Now is the time to stop the clock on age discrimination – before experience and talent are lost forever. – Response from Adrian Cropley, ABC, Chair of the International Association of Business Communicators.
Marketing, PR and communications departments are facing a crisis in successfully combining all forms of media under a single umbrella. Only a few select companies have successfully integrated Paid, Owned and Earned Media (POEM) under the guidance of one department. A small company faces budget constraints to make paid media meaningful, and in larger companies silos are created for each media that minimizes the optimization across all platforms.
Analysis by Springfield Lewis, Newsroom Ink’s VP of Strategic Communication, of the recently released Oriella Digital Journalism Study is featured on today’s Bulldog Reporter’s Daily’Dog. The study concluded that PR is best suited to “own” digital media, shows an increasing trend by worldwide journalist to use online news tools.
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