Tag: social media
Springfield Lewis, a recognized expert in business communications for FORTUNE 100 companies and other organizations, will discuss how storytelling when tied to a business agenda, brings out the best in an organization, strengthening relationships with employees, customers, investors and reporters at the 2012 Emerging Tech Conference being held at the Grapevine Convention Center on June 23rd and 24th.
As a New Year dawns, so does a new news site designed to give insight into the needs, stories, and opinions of healthcare providers, executives, educators, politicians, corporations and humanitarian organizations involved in providing the best possible healthcare for patients in Texas and around the world – HeathNewsTexas.com.
It is both the end of an era and a wakeup call for other communication organizations. After more than a half century of serving the Texas PR community, the Texas Public Relations Association is officially disbanding the organization on the final day of 2011.
Consumers are positively engaged and highly loyal to the brands they choose to follow and “like” on social networking sites like Facebook, Twitter, LinkedIn and others. But according to the findings of the Chief Marketing Officer (CMO) Council’s new “Variance in the Social Brand Experience” study, consumers also have high expectations that social brands will offer unique experiences, savings, promotions, and even games as part of their social engagement.
HuffPost for Facebook. We’re launching the mobile version now with a desktop version soon to come. It’s an app like no other on Facebook, instantly personalized as soon as you connect.
Ongo, a personal news service that redefines news aggregation online, today released survey results examining American online news preferences. In conjunction with the results, Ongo unveiled new functionality through a new set of section pages showcasing the breadth of content highlighted by Ongo’s team of professional editors.
IBM is moving itself and its clients well beyond social media into a new era of collaboration, insight sharing, and lead generation it calls social business.
Marketing, PR and communications departments are facing a crisis in successfully combining all forms of media under a single umbrella. Only a few select companies have successfully integrated Paid, Owned and Earned Media (POEM) under the guidance of one department. A small company faces budget constraints to make paid media meaningful, and in larger companies silos are created for each media that minimizes the optimization across all platforms.
There are signs of maturity in the social media market, as some users in certain segments are showing “social media fatigue”, according to a survey by Gartner, Inc. The survey reveals continued localization of usage, whereby certain country-specific social characteristics dictate preferences. However, large global brands such as Facebook are making headway in countries where they have not historically been strong.
In the dawn of the digital social media era, PR hacks and flacks worked with computer programmers to devise an algorithm that would drive reputation-damaging stories deep into search engine archives. Using “fake” websites equipped with often-nonsensical SEO posts, damaging articles were targeted.
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