Tag: social media

Political Newsrooms: Misunderstood and Under Utilized

Political Newsrooms: Misunderstood and Under Utilized

by / Newsroom Ink on 08/16/2016

The political online newsroom is not a tool for every campaign, only those that want to win. It could prove to be “the” instrumental factor in deciding a political race.

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Newsroom Ink: The Perfect Communication Partner

Newsroom Ink: The Perfect Communication Partner

by / Newsroom Ink on 07/01/2016

The dynamic newsroom – versus a repository of news releases – is a “must have” tool for top-notched PR and Ad agencies to tie-in the mission of directing the conversation around the brand of the client company; all for the price of issuing a news release a day on BusinessWire or PR Newswire.

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Newsroom Ink Announces Launch of HealthNewsTexas.com

Newsroom Ink Announces Launch of HealthNewsTexas.com

by / Newsroom Ink on 01/02/2012

Newsroom Ink announces the launch of a new medical and health news site. HealthNewsTexas.com is designed to give insight into the stories and opinions of healthcare providers, executives, educators, politicians, corporations and humanitarian organizations involved in providing the best possible healthcare for patients in Texas and around the world.

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Repurposing Paid, Earned & Owned Media

Repurposing Paid, Earned & Owned Media

by / Newsroom Ink on 09/07/2011

Marketing, PR and communications departments are facing a crisis in successfully combining all forms of media under a single umbrella. Only a few select companies have successfully integrated Paid, Owned and Earned Media (POEM) under the guidance of one department. A small company faces budget constraints to make paid media meaningful, and in larger companies silos are created for each media that minimizes the optimization across all platforms.

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Reputation Management vs “Hit and Run” Mismanagement

Reputation Management vs “Hit and Run” Mismanagement

by / Newsroom Ink on 08/03/2011

In the dawn of the digital social media era, PR hacks and flacks worked with computer programmers to devise an algorithm that would drive reputation-damaging stories deep into search engine archives. Using “fake” websites equipped with often-nonsensical SEO posts, damaging articles were targeted.

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Symantec’s Study Confirms Newsroom Ink’s Security Issues With Social Media

Symantec’s Study Confirms Newsroom Ink’s Security Issues With Social Media

by / Newsroom Ink on 07/28/2011

Recent findings have revealed the pervasive spread of social media within companies, and both the companies and their IT departments have good reason to be worried about potential risks. A company experiences an average of nine social media incidents a year, such as employees publicly posting confidential information. More than 90 percent of these companies suffer negative consequences that include damage to their reputations, loss of customer trust, data loss and lost revenue.

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