Tag: social media
The political online newsroom is not a tool for every campaign, only those that want to win. It could prove to be “the” instrumental factor in deciding a political race.
Newsroom Ink announces the launch of a new medical and health news site. HealthNewsTexas.com is designed to give insight into the stories and opinions of healthcare providers, executives, educators, politicians, corporations and humanitarian organizations involved in providing the best possible healthcare for patients in Texas and around the world.
Marketing, PR and communications departments are facing a crisis in successfully combining all forms of media under a single umbrella. Only a few select companies have successfully integrated Paid, Owned and Earned Media (POEM) under the guidance of one department. A small company faces budget constraints to make paid media meaningful, and in larger companies silos are created for each media that minimizes the optimization across all platforms.
In the dawn of the digital social media era, PR hacks and flacks worked with computer programmers to devise an algorithm that would drive reputation-damaging stories deep into search engine archives. Using “fake” websites equipped with often-nonsensical SEO posts, damaging articles were targeted.
Recent findings have revealed the pervasive spread of social media within companies, and both the companies and their IT departments have good reason to be worried about potential risks. A company experiences an average of nine social media incidents a year, such as employees publicly posting confidential information. More than 90 percent of these companies suffer negative consequences that include damage to their reputations, loss of customer trust, data loss and lost revenue.
Let’s face it….Facebook is not the place for the public face of a company’s PR Strategy. The conversations being held on the many pages of Facebook are fleeting, have no structure, cannot be directed to a higher level and are not tied to the company’s executive agenda.
