Tag: Public Relations Society of America
John Gregory Clemons, ABC, APR, is once again sitting in a familiar surroundings, this time as interim executive director of IABC.
More than a dozen PR groups worldwide, including the Public Relations Society of America (PRSA), are in a three-month quest to define “public relations”; it seems New York Times columnist David Carr might have beaten them to the punch.
The Public Relations Society of America (PRSA) is leading an industry-wide charge on creating an MBA-level public relations course that will give future business leaders the strategic communication and reputation management skills they need to manage modern-day corporate challenges and crises.
In times of turmoil, it takes a special organization to rise to the challenge and seize the moment to turn turmoil into a plan of action that effects not only the organization, but also the community and the world. One IABC chapter has risen to new levels – Austin IABC has initiated BeHearAustin.com, an online communications portal that replaces the traditional Austin IABC website.
Developing global standards for social media measurement, further education of the PR profession, and new work on public relations’ ROI emerged as the top priorities by delegates at the Third European Summit on Measurement in Lisbon.