Tag: PRSA

PR Measurement Doesn’t Lie: It Just Doesn’t Always Tell the Whole Truth

PR Measurement Doesn’t Lie: It Just Doesn’t Always Tell the Whole Truth

by / Newsroom Ink on 04/30/2011

In a recent PRSA seminar on measurement led by Shonali Burke, ABC, attendees were informed that there are two kinds of measurement; bad measurement and good measurement. In reality, careful study of best practices shows that measurement numbers are never intended to tell the whole story – only a specific part over a specified period of time.

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Renaming Brand Journalism: Is “Semi-Journalism” Really Journalism?

Renaming Brand Journalism: Is “Semi-Journalism” Really Journalism?

by / Newsroom Ink on 04/09/2011

Upon wrapping-up a SXSW panel discussion on brand journalism, NPR’s On The Media co-host Bob Garfield gave an off-the-cuff comment, that in the course of a second, may have inadvertently relabeled “Brand Journalism” as “Semi-Journalism.”

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When a Crisis Becomes Chronic: Tell a Better Story

When a Crisis Becomes Chronic: Tell a Better Story

by / Newsroom Ink on 11/12/2010

On the evening of February 7, 2008, the new CEO toured the Port Wentworth, Ga refinery;b meeting with employees in the 100-year-old facility. A little after 7 p.m., a series of explosions ripped through the refinery –killing 14 employees, severely injuring others and nearly costing Sheptor his life. The tragic events of that evening set in motion two years of corporate turmoil, which came close to destroying Imperial Sugar.

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