Tag: PRSA

Harder Working Journalists Are Turn to Online Newsrooms

Harder Working Journalists Are Turn to Online Newsrooms

by / Newsroom Ink on 08/08/2016

Journalists are working harder, faster and longer to produce more content in both traditional media and the online environment of hits and clicks. But more doesn’t always mean better.

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Newsroom Ink: The Perfect Communication Partner

Newsroom Ink: The Perfect Communication Partner

by / Newsroom Ink on 07/01/2016

The dynamic newsroom – versus a repository of news releases – is a “must have” tool for top-notched PR and Ad agencies to tie-in the mission of directing the conversation around the brand of the client company; all for the price of issuing a news release a day on BusinessWire or PR Newswire.

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Journalists Decide Who Defines PR

Journalists Decide Who Defines PR

by / Newsroom Ink on 03/12/2012

It has become like a game that no one can win – who can define the un-definable. What is the new definition of public relations? – who can define the un-definable. What is the new definition of public relations?

For Southern Methodist University (SMU) digital journalism professor Jake Batsell the definition of a PR professional in the 21st century is similar to a journalist’s roll of “connecting people to knowledge.”

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LA Times Uncovers Bad Brand Journalism

LA Times Uncovers Bad Brand Journalism

by / Newsroom Ink on 11/26/2011

Mike Adams was without question a productive journalist. Covering the Central Basin Municipal Water District in the southeast Los Angeles area, he wrote more than 20 stories over the course of a few months on the water wholesaler for the online news site – News Hawks Review – the bad boys and girls of internet news.

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“Overqualified” Code for “Too Old”

“Overqualified” Code for “Too Old”

by / Newsroom Ink on 09/30/2011

For communication jobseekers, the term “overqualified” is often nothing more than corporate code for “too old.” No secrets or surprises here for the 50+ – and for even those younger.

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Facebook – Not the Public Place for Company’s PR Face

Facebook – Not the Public Place for Company’s PR Face

by / Newsroom Ink on 07/07/2011

Let’s face it….Facebook is not the place for the public face of a company’s PR Strategy. The conversations being held on the many pages of Facebook are fleeting, have no structure, cannot be directed to a higher level and are not tied to the company’s executive agenda.

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