Tag: online newsrooms

Reputation Management vs “Hit and Run” Mismanagement

Reputation Management vs “Hit and Run” Mismanagement

by / Newsroom Ink on 08/03/2011

In the dawn of the digital social media era, PR hacks and flacks worked with computer programmers to devise an algorithm that would drive reputation-damaging stories deep into search engine archives. Using “fake” websites equipped with often-nonsensical SEO posts, damaging articles were targeted.

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Newsroom Ink Featured in the Daily’Dog PR Opinion and Issues

Newsroom Ink Featured in the Daily’Dog PR Opinion and Issues

by / Newsroom Ink on 07/25/2011

Facebook is getting a lot of publicity lately, and not all good. The Bulldog Reporter’s Daily’Dog features Newsroom Inks vice president of strategic communication Springfield Lewis, and founder Ed Lallo’s article -Facebook: Not the Place For the Public Face Of a Company’s PR Strategy -in PR Opinion and Issues section.

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Facebook – Not the Public Place for Company’s PR Face

Facebook – Not the Public Place for Company’s PR Face

by / Newsroom Ink on 07/07/2011

Let’s face it….Facebook is not the place for the public face of a company’s PR Strategy. The conversations being held on the many pages of Facebook are fleeting, have no structure, cannot be directed to a higher level and are not tied to the company’s executive agenda.

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Communications Strategist Springfield Lewis Joins Newsroom Ink

Communications Strategist Springfield Lewis Joins Newsroom Ink

by / Newsroom Ink on 06/19/2011

Springfield Lewis, the new vice president of strategic communications for Newsroom Ink, knows how to tell an interesting story for clients. That’s because he’s a journalist, a corporate communicator and a student of business – many businesses.

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Newsroom Ink Featured on Social Media Marketing Blog

Newsroom Ink Featured on Social Media Marketing Blog

by / Newsroom Ink on 02/07/2011

Ed Lallo, founder of Newsroom Ink, is a featured blogger on Social Media Marketing (SMM) Magazine’s website. Lallo addresses the topic of using the online newsroom as the content engine to drive social media.

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Imperial Sugar CEO Praises Work of Newsroom Ink’s Journalists

Imperial Sugar CEO Praises Work of Newsroom Ink’s Journalists

by / Newsroom Ink on 11/06/2010

  by Newsroom Ink staff In an open letter of recognition, John Sheptor, Chief Executive Officer and President of Sugarland, TX based Imperial Sugar, praised the work of Newsroom Ink’s journalists (formerly The News Group Net) on developing and staffing the Imperial Sugar Newsroom. “Imperial Sugar Company’s online newsroom has been instrumental in the company’s […]

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