Tag: Online Newsroom
Familiar with the terms hacks and flacks? The hack is a journalist pounding out copy as a deadline approaches. The flack is a PR pro trying to promote a client for positive mention in the copy being written.
Within 24 hours after the call to Newsroom Ink, the relaunched site – LouisianaSeafoodNews.com – went live as the Category 1 hurricane closed in. Initial stories reported on the Seafood Board’s preparedness, its strategies and actions to serve its constituents.
Just a half decade ago, the cutting-edge in online PR was considered to be publishing an email address or an online form for media requests. We now know that journalists, investors and consumers research your company on the search engines long before they consider contacting anyone directly for information.
Former InformationWeek.com managing editor Benjamin Tomkins has joined Intel Free Press as its new managing editor. Tomkins, who has a strong background in technology journalism and communications, had been with TechWeb/United Business Media since 2008
Top 5 Reasons Why all Law Firms Should Have an Online Newsroom
Social media networks and platforms give companies and their brands an opportunity to talk directly to the public, bypassing traditional media and PR agencies. The Louisiana Seafood Newsroom is heralded as a successful example of strategic thought leadership.
Marketing, PR and communications departments are facing a crisis in successfully combining all forms of media under a single umbrella. Only a few select companies have successfully integrated Paid, Owned and Earned Media (POEM) under the guidance of one department. A small company faces budget constraints to make paid media meaningful, and in larger companies silos are created for each media that minimizes the optimization across all platforms.
The real question behind the Burson-Marsteller Facebook Fiasco, is not why they decided to violate the ethics of public relations – for money of course, but instead did they kill brand journalism as a communications tool by failing to effectively address the crisis after being exposed.
“We are delighted with the results of our move to a social media newsroom. We’ve gained media coverage that has not only transferred into positive exposure for our destination, but has helped increase visitation to our industry partners as well.” Casey Hough, Marketing and Media Manager VisitWinstonSalem.com.
Grandma Rosie says that Warren Buffett’s letter to Berkshire Hathaway stockholders is “slick”, “telling about the company he talked like he was just visiting with you, not a whole bunch of facts and figures.” As for “that guy at GE” (CEO Jeffrey Immelt), “he wasn’t so good. He didn’t tell me what I wanted to know about what GE was doing.”
Our Readers Comment