Tag: Online Newsroom

Newsroom Ink Seeks New Challenge

Newsroom Ink Seeks New Challenge

by / Newsroom Ink on 10/17/2016

Newsroom Ink is in search of its next big challenge. We are looking for a not-for-profit, or company, that is in crisis and has been unsuccessful in getting its story heard. We have a track record of success after success after success.

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Political Newsrooms: Misunderstood and Under Utilized

Political Newsrooms: Misunderstood and Under Utilized

by / Newsroom Ink on 08/16/2016

The political online newsroom is not a tool for every campaign, only those that want to win. It could prove to be “the” instrumental factor in deciding a political race.

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Newsroom Ink Relaunches Newsroom for Louisiana Seafood Board

Newsroom Ink Relaunches Newsroom for Louisiana Seafood Board

by / Newsroom Ink on 10/11/2012

Headed for Montreal, and within 30 miles of the Canadian border, Ewell Smith, Louisiana Seafood’s executive director, reached out to Newsroom Ink for help.

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IABC Cites Louisiana Seafood News as Best Practice Media Site

IABC Cites Louisiana Seafood News as Best Practice Media Site

by / Newsroom Ink on 09/12/2011

Social media networks and platforms give companies and their brands an opportunity to talk directly to the public, bypassing traditional media and PR agencies. The Louisiana Seafood Newsroom is heralded as a successful example of strategic thought leadership.

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Repurposing Paid, Earned & Owned Media

Repurposing Paid, Earned & Owned Media

by / Newsroom Ink on 09/07/2011

Marketing, PR and communications departments are facing a crisis in successfully combining all forms of media under a single umbrella. Only a few select companies have successfully integrated Paid, Owned and Earned Media (POEM) under the guidance of one department. A small company faces budget constraints to make paid media meaningful, and in larger companies silos are created for each media that minimizes the optimization across all platforms.

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