Tag: On The Media

Renaming Brand Journalism: Is “Semi-Journalism” Really Journalism?

Renaming Brand Journalism: Is “Semi-Journalism” Really Journalism?

by / Newsroom Ink on 04/09/2011

Upon wrapping-up a SXSW panel discussion on brand journalism, NPR’s On The Media co-host Bob Garfield gave an off-the-cuff comment, that in the course of a second, may have inadvertently relabeled “Brand Journalism” as “Semi-Journalism.”

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