Tag: Newsroom Ink
Click on the corporate link for most executives. What do you come up with? More often than not, it’s a short bio and head shot – offering the perfunctory and staid, one-dimensional profile.
Now, imagine a sharp, online news magazine format featuring executive viewpoints, media stories, FORTUNE 500 photography and video interviews that bring an executive’s brand to life. Everything the executive wants you to know about his or her personal brand is there – all in one place.
Hard-won experience has taught Ewell Smith one thing: You can never be too ready to manage a crisis and communicate about it.
At first glance, there’s no doubt the annual report produced by Newsroom Ink for the Louisiana Seafood Promotion and Marketing Board looks strikingly different from the usual fare.
Within 24 hours after the call to Newsroom Ink, the relaunched site – LouisianaSeafoodNews.com – went live as the Category 1 hurricane closed in. Initial stories reported on the Seafood Board’s preparedness, its strategies and actions to serve its constituents.
Accreditation by the two principle organizations representing communicators and public relation professionals has, during the past ten year period, lost prestige, membership as well as money. Any organization is in the business of serving members. Part of that business includes offering services to advance member’s careers, providing information and techniques that allow for increased work skills.
For communicators, a world that’s gone digital poses as many problems as it does promise. “In the rush to communicate, people sometimes substitute speed for substance,” says Springfield Lewis, vice president of communications for Newsroom Ink. “They think because it’s digital it’s done. That’s not always the case.
At the recent IABC World Conference in Chicago, communicators agreed that credible content – aligned with the business agenda – is essential to tell an organization’s story well. Lallo and Lewis will talk about the need for communications functions to become content engines that drive business.
“I see communications as being an umbrella,” said Chris Sorek, “It’s an umbrella that a lot of things fit under; from investor relations, to stakeholder relations, to advertising, to marketing – communications is all of that.“
Content is the new king of communications for a company and it’s brand in the digital era. Whether for a mobile app, a company website or an online newsroom; communicating relevant, trustworthy and timely digital information to a wide variety of both internal and external audiences has become 24/7.
Stop! Forget everything you think you know or have been told about using photos to communicating visually. The time has come to start effectively communicating visually for your web audiences while increasing both interest as well as all-important SEO.
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