Tag: media

Harder Working Journalists Are Turn to Online Newsrooms

Harder Working Journalists Are Turn to Online Newsrooms

by / Newsroom Ink on 08/08/2016

Journalists are working harder, faster and longer to produce more content in both traditional media and the online environment of hits and clicks. But more doesn’t always mean better.

Continue Reading

Repurposing Paid, Earned & Owned Media

Repurposing Paid, Earned & Owned Media

by / Newsroom Ink on 09/07/2011

Marketing, PR and communications departments are facing a crisis in successfully combining all forms of media under a single umbrella. Only a few select companies have successfully integrated Paid, Owned and Earned Media (POEM) under the guidance of one department. A small company faces budget constraints to make paid media meaningful, and in larger companies silos are created for each media that minimizes the optimization across all platforms.

Continue Reading

Top