Tag: media
Journalists are working harder, faster and longer to produce more content in both traditional media and the online environment of hits and clicks. But more doesn’t always mean better.
Just a half decade ago, the cutting-edge in online PR was considered to be publishing an email address or an online form for media requests. We now know that journalists, investors and consumers research your company on the search engines long before they consider contacting anyone directly for information.
Marketing, PR and communications departments are facing a crisis in successfully combining all forms of media under a single umbrella. Only a few select companies have successfully integrated Paid, Owned and Earned Media (POEM) under the guidance of one department. A small company faces budget constraints to make paid media meaningful, and in larger companies silos are created for each media that minimizes the optimization across all platforms.
