Tag: marketing
“I see communications as being an umbrella,” said Chris Sorek, “It’s an umbrella that a lot of things fit under; from investor relations, to stakeholder relations, to advertising, to marketing – communications is all of that.“
Springfield Lewis, a recognized expert in business communications for FORTUNE 100 companies and other organizations, will discuss how storytelling when tied to a business agenda, brings out the best in an organization, strengthening relationships with employees, customers, investors and reporters at the 2012 Emerging Tech Conference being held at the Grapevine Convention Center on June 23rd and 24th.
Consumers are positively engaged and highly loyal to the brands they choose to follow and “like” on social networking sites like Facebook, Twitter, LinkedIn and others. But according to the findings of the Chief Marketing Officer (CMO) Council’s new “Variance in the Social Brand Experience” study, consumers also have high expectations that social brands will offer unique experiences, savings, promotions, and even games as part of their social engagement.
Call it what you will: content marketing, content strategy, brand journalism, braided journalism, or just thinking like a publisher. Just don’t call it marketing.
Rutgers University and Business Wire today announced the launch of a Mini-MBA: Going Digital –The New Rules of PR for individuals looking to develop timely skills for public relations careers in the digital age. The executive education program, which will be offered Monday – Thursday, September 19–22, is designed to meet the needs of organizations seeking to invest in their human capital with public relations training.
How would you answer the question: What is your biggest challenge with Social Media in incorporating it into your current marketing strategy? This focus on social media challenges was the topic of a global discussion on LinkedIn’s Corporate Communications Executive Network, a group made up of executives in corporate communications, PR and corporate affairs.
Public relations and marketing professionals have made tremendous gains in recent years to earn a coveted spot within the C-suite. It’s been a long, tough battle, but on many fronts, the tide has shifted toward realizing that these professions play a key strategic role in advancing a business’ objectives.
Ed Lallo, founder of Newsroom Ink, is a featured blogger on Social Media Marketing (SMM) Magazine’s website. Lallo addresses the topic of using the online newsroom as the content engine to drive social media.
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