Tag: Jack O’Dwyer
Accreditation by the two principle organizations representing communicators and public relation professionals has, during the past ten year period, lost prestige, membership as well as money. Any organization is in the business of serving members. Part of that business includes offering services to advance member’s careers, providing information and techniques that allow for increased work skills.
Publicizing its overall size for 42 years and the extent of its 12 special practice areas has been a factor in the growth of Edelman Public Relations. The PR firm led all others in 11 of the 12 PR specialties tracked since 1990 by O’Dwyer rankings of PR firms, often by tens of millions of dollars.
The national organization that sponsors seminars, speakers, publications and webinars on the topic of crisis communications has failed to place trust in its own “best practices.” For years PRSA has had a long running disagreement that has tested their relationship with veteran reporter Jack O’Dwyer.
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