Tag: IBM
Deserted, dreamily lit streets heavy with the lingering dust from the day, straight off the pages of a Raymond Chandler novel; a bicyclist on the way to an early morning market carrying crates of live poultry piled in a way even a Costco stocker would admire; small quiet streets devoid of autos as far as the eye can see; those are the memories of China 20-years past for Tom Mattia, the new chairman of Edelman China.
“Mr. Gutenberg, what do you think you will print after the Bible?” That’s the analogy Tom Mattia, the new chair for Edelman China, uses when comparing the future of digital and social media to past communication trends.
Tom Mattia, who retired from Coca-Cola as Senior Vice President of global Public Affairs and Communications, has served as the senior communications officer of two Fortune 100 companies, directly counseled four CEOs and managed reputational issues for four major global brands — Coca-Cola, Ford, IBM, and EDS.
Thanks to technology, today’s customers are highly connected and vocal, demanding to be understood and thought of as individuals. The digital revolution – fueled by the increasing influence of social media, mobile commerce, and the proliferation of data is challenging conventional mass-marketing assumptions, skill sets and strategies.
IBM is moving itself and its clients well beyond social media into a new era of collaboration, insight sharing, and lead generation it calls social business.
Springfield Lewis, the new vice president of strategic communications for Newsroom Ink, knows how to tell an interesting story for clients. That’s because he’s a journalist, a corporate communicator and a student of business – many businesses.
Lallo Photography is a recognized leader in producing storytelling photos that entices a reader into the article. Be it corporate or editorial; Lallo Photography has the experience to graphically grab a readers attention by bringing the story to life.
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