Tag: Google
Recent findings have revealed the pervasive spread of social media within companies, and both the companies and their IT departments have good reason to be worried about potential risks. A company experiences an average of nine social media incidents a year, such as employees publicly posting confidential information. More than 90 percent of these companies suffer negative consequences that include damage to their reputations, loss of customer trust, data loss and lost revenue.
Social Media & PR Daily features a story posted on Newsroom Ink on Symantec’s recent study, 2011 Social Media Protection Flash Poll, concerning issues surrounding social media security.
Let’s face it….Facebook is not the place for the public face of a company’s PR Strategy. The conversations being held on the many pages of Facebook are fleeting, have no structure, cannot be directed to a higher level and are not tied to the company’s executive agenda.
