Tag: facebook
It is both the end of an era and a wakeup call for other communication organizations. After more than a half century of serving the Texas PR community, the Texas Public Relations Association is officially disbanding the organization on the final day of 2011.
More than 70 percent of online media journalists and other content contributors now interact with public relations professionals through popular social media sites such as Twitter and Facebook, according to a 2011 survey of North American online media conducted by Cision and Syracuse University’s S.I. Newhouse School of Public Communications.
Consumers are positively engaged and highly loyal to the brands they choose to follow and “like” on social networking sites like Facebook, Twitter, LinkedIn and others. But according to the findings of the Chief Marketing Officer (CMO) Council’s new “Variance in the Social Brand Experience” study, consumers also have high expectations that social brands will offer unique experiences, savings, promotions, and even games as part of their social engagement.
HuffPost for Facebook. We’re launching the mobile version now with a desktop version soon to come. It’s an app like no other on Facebook, instantly personalized as soon as you connect.
Recent findings have revealed the pervasive spread of social media within companies, and both the companies and their IT departments have good reason to be worried about potential risks. A company experiences an average of nine social media incidents a year, such as employees publicly posting confidential information. More than 90 percent of these companies suffer negative consequences that include damage to their reputations, loss of customer trust, data loss and lost revenue.
Social Media & PR Daily features a story posted on Newsroom Ink on Symantec’s recent study, 2011 Social Media Protection Flash Poll, concerning issues surrounding social media security.
Facebook is getting a lot of publicity lately, and not all good. The Bulldog Reporter’s Daily’Dog features Newsroom Inks vice president of strategic communication Springfield Lewis, and founder Ed Lallo’s article -Facebook: Not the Place For the Public Face Of a Company’s PR Strategy -in PR Opinion and Issues section.
Let’s face it….Facebook is not the place for the public face of a company’s PR Strategy. The conversations being held on the many pages of Facebook are fleeting, have no structure, cannot be directed to a higher level and are not tied to the company’s executive agenda.
The real question behind the Burson-Marsteller Facebook Fiasco, is not why they decided to violate the ethics of public relations – for money of course, but instead did they kill brand journalism as a communications tool by failing to effectively address the crisis after being exposed.
Seven days after a lone Facebook Fiasco news statement that is a cold and impersonal was posted on the Burson-Marsteller website, the company has not openly started a meaningful conversation that could more their position to a higher ground. Instead they are bogged-down it tradition “run and hide” crisis communications that have proved unsuccessful.
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