Facebook is getting a lot of publicity lately, and not all good. The Bulldog Reporter’s Daily’Dog features Newsroom Inks vice president of strategic communication Springfield Lewis, and founder Ed Lallo’s article -Facebook: Not the Place For the Public Face Of a Company’s PR Strategy -in PR Opinion and Issues section.
The real question behind the Burson-Marsteller Facebook Fiasco, is not why they decided to violate the ethics of public relations – for money of course, but instead did they kill brand journalism as a communications tool by failing to effectively address the crisis after being exposed.
Seven days after a lone Facebook Fiasco news statement that is a cold and impersonal was posted on the Burson-Marsteller website, the company has not openly started a meaningful conversation that could more their position to a higher ground. Instead they are bogged-down it tradition “run and hide” crisis communications that have proved unsuccessful.