Tag: Coca-Cola
At first glance, there’s no doubt the annual report produced by Newsroom Ink for the Louisiana Seafood Promotion and Marketing Board looks strikingly different from the usual fare.
Coca-Cola has introduced another brand to its lineup of iconic labels – brand journalism. With its new Coca-ColaCompany.com, Coke is now the second major U.S. corporation to launch its own brand journalism site. The other is Intel’s Free Press newsroom.
Deserted, dreamily lit streets heavy with the lingering dust from the day, straight off the pages of a Raymond Chandler novel; a bicyclist on the way to an early morning market carrying crates of live poultry piled in a way even a Costco stocker would admire; small quiet streets devoid of autos as far as the eye can see; those are the memories of China 20-years past for Tom Mattia, the new chairman of Edelman China.
“Mr. Gutenberg, what do you think you will print after the Bible?” That’s the analogy Tom Mattia, the new chair for Edelman China, uses when comparing the future of digital and social media to past communication trends.
Tom Mattia, who retired from Coca-Cola as Senior Vice President of global Public Affairs and Communications, has served as the senior communications officer of two Fortune 100 companies, directly counseled four CEOs and managed reputational issues for four major global brands — Coca-Cola, Ford, IBM, and EDS.
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