Tag: Brand Journalism
Familiar with the terms hacks and flacks? The hack is a journalist pounding out copy as a deadline approaches. The flack is a PR pro trying to promote a client for positive mention in the copy being written.
At first glance, there’s no doubt the annual report produced by Newsroom Ink for the Louisiana Seafood Promotion and Marketing Board looks strikingly different from the usual fare.
Coca-Cola has introduced another brand to its lineup of iconic labels – brand journalism. With its new Coca-ColaCompany.com, Coke is now the second major U.S. corporation to launch its own brand journalism site. The other is Intel’s Free Press newsroom.
For communicators, a world that’s gone digital poses as many problems as it does promise. “In the rush to communicate, people sometimes substitute speed for substance,” says Springfield Lewis, vice president of communications for Newsroom Ink. “They think because it’s digital it’s done. That’s not always the case.
Springfield Lewis, a recognized expert in business communications for FORTUNE 100 companies and other organizations, will discuss how storytelling when tied to a business agenda, brings out the best in an organization, strengthening relationships with employees, customers, investors and reporters at the 2012 Emerging Tech Conference being held at the Grapevine Convention Center on June 23rd and 24th.
In the movie Moneyball, Oakland Athletics General Manager Billy Beane, played by Brad Pitt, knew that he had to change the perception of how the game of baseball should be played in order for his team to compete against teams with deeper pockets for player salaries. A year ago Intel changed how the chip industry “game” was played when it established the industry’s first dynamic online newsroom staffed by journalists – the Intel Free Press.
Ongo, a personal news service that redefines news aggregation online, today released survey results examining American online news preferences. In conjunction with the results, Ongo unveiled new functionality through a new set of section pages showcasing the breadth of content highlighted by Ongo’s team of professional editors.
Call it what you will: content marketing, content strategy, brand journalism, braided journalism, or just thinking like a publisher. Just don’t call it marketing.
In the dawn of the digital social media era, PR hacks and flacks worked with computer programmers to devise an algorithm that would drive reputation-damaging stories deep into search engine archives. Using “fake” websites equipped with often-nonsensical SEO posts, damaging articles were targeted.
Let’s face it….Facebook is not the place for the public face of a company’s PR Strategy. The conversations being held on the many pages of Facebook are fleeting, have no structure, cannot be directed to a higher level and are not tied to the company’s executive agenda.
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