Journalists are working harder, faster and longer to produce more content in both traditional media and the online environment of hits and clicks. But more doesn’t always mean better.
Tom Mattia, former Global Head of Communications for Coke and EDS and Chief Communications Officer at Yale University, sat down with Newsroom Ink’s CEO Ed Lallo to discuss public relations and communications.
Click on the corporate link for most executives. What do you come up with? More often than not, it’s a short bio and head shot – offering the perfunctory and staid, one-dimensional profile.
Now, imagine a sharp, online news magazine format featuring executive viewpoints, media stories, FORTUNE 500 photography and video interviews that bring an executive’s brand to life. Everything the executive wants you to know about his or her personal brand is there – all in one place.